Zune was a brand of digital media products and services that was marketed by Microsoft from November 2006 until it was discontinued in June 2012. Zune consisted of a line of portable media players, a music subscription service known as Zune Music Pass plus Zune Marketplace for music, TV and movies, streaming services for the Xbox 360 game console, and the Zune software media player for Windows PCs which also acted as desktop sync software for Windows Phone. The Zune started and revolved around its line of portable media players (PMP) created in cooperation with Toshiba.
https://en.wikipedia.org/wiki/Zune