Viaplay is a Swedish video streaming service owned by Viaplay Group. History. Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand. It was rebranded as Viaplay in 2011. Viaplay released its first original fiction title, Swedish Dicks, in 2016. As of 2021 it was available in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, and Sweden. https://en.wikipedia.org/wiki/Viaplay