RKO General Inc. (previously General Teleradio Inc. and RKO Teleradio Pictures Inc.) was an American broadcasting company that, from 1952 through 1991, served as the main holding company for the noncore businesses of the General Tire and Rubber Company and later on GenCorp, Inc.. The concern was based around the consolidation of its parent company's broadcasting interests, which dated to 1943 and were brought together under the General Teleradio umbrella in 1952.
https://en.wikipedia.org/wiki/RKO_General