Ninja Tune is an independent record label based in London, with a satellite office in Los Angeles. It was founded in 1990 by musicians Matt Black and Jonathan More, known collectively as Coldcut. The label was established as an outlet for Coldcut to explore a style distinct from that of the mainstream music industry. History. 1990–1999. Following a Coldcut tour in Japan with Norman Cook (a.k.a. Fatboy Slim, then of Beats International) the label lifted its moniker and aesthetic from the Japanese TV shows of the 1950s and 1960s based on the Ninja.
https://en.wikipedia.org/wiki/Ninja_Tune