Travelodge Hotels Limited, trading as Travelodge, is a private company operating in the hotels and hospitality industry throughout the United Kingdom, Ireland and Spain. Company history. Opening by Trusthouse Forte. In the early 1970s, Charles Forte imported the Travelodge brand from the United States with the hope of establishing it in the UK. The first Travelodge locations opened in 1973 in former Excelsior Motor Lodge branches, a brand of motels owned by Forte which were located near busy roads.
https://en.wikipedia.org/wiki/Travelodge_(British_company)