Mark J. Penn (born January 15, 1954) is an American businessman, pollster, political strategist, and author. Penn is chairman and chief executive officer of Stagwell, a marketing group. He was formerly chief strategy officer of Microsoft Corporation and chief executive officer of Burson-Marsteller. Penn is the author of the books Microtrends (2007) and Microtrends Squared (2018). Together with Douglas Schoen, he was co-founder of the polling firm PSB Research, whose clients included President Bill Clinton, British prime minister Tony Blair, and Bill Gates.
https://en.wikipedia.org/wiki/Mark_Penn
Mark J. Penn (born January 15, 1954) is an American businessman, pollster, political strategist, and author. Penn is chairman and chief executive officer of Stagwell, a marketing group. He was formerly chief strategy officer of Microsoft Corporation and chief executive officer of Burson-Marsteller. Penn is the author of the books Microtrends (2007) and Microtrends Squared (2018). Together with Douglas Schoen, he was co-founder of the polling firm PSB Research, whose clients included President Bill Clinton, British prime minister Tony Blair, and Bill Gates.
