Forsman & Bodenfors
Swedish advertising agency
Forsman & Bodenfors is an advertising agency founded in Sweden in 1986. Acquisition. In June 2016, the company was acquired by MDC Partners The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.”. https://en.wikipedia.org/wiki/Forsman_%26_Bodenfors
Forsman & Bodenfors is an advertising agency founded in Sweden in 1986. Acquisition. In June 2016, the company was acquired by MDC Partners The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.”.
