John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011. Biography. After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University. In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner on a classic NATO strap.
https://en.wikipedia.org/wiki/Filip_Tysander