Breadpig, stylized as breadpig, is a company that produces a variety of items that appeal to geeks, most notably publishing the book xkcd: volume 0. Details. Breadpig was founded by Alexis Ohanian, a co-founder of the social news site Reddit. Ohanian and Steve Huffman, one of Reddit's other co-founders, were searching for expired domains for their yet unnamed website that had the word "read" in them. A search returned "breadpig.com" and the pair bought it purely out of comic value. Huffman imagined the "breadpig" as a "pig with bread wings", and Ohanian doodled the first version.
https://en.wikipedia.org/wiki/Breadpig