Face color mostly used in Holi celebration in India
Gulal or abir is the traditional name given to the coloured powders used for some Hindu rituals, in particular for the Holi festival or Dol Purnima (though commonly associated with the red colour used in the festival). During Holi, which celebrates love and equality, people throw these powder solutions at each other while singing and dancing. Legend. According to Hindu mythology, Radha was extremely fair and Lord Krishna had a dark complexion. Because of their different skin tones, Krishna often worried about whether Radha would accept him and complained to his mother Yashoda.
https://en.wikipedia.org/wiki/Gulal