Upward Growth Podcast

Upward Growth is the podcast for anyone making strategic bets on the health plan market.

Host Ryan Peterson is the principal of Upward Growth, a health plan market advisory firm. With 15 years selling into health plans, Ryan brings an operator's view of the buying side.

Each episode breaks down how plans buy, operate, and make decisions, then translates that into commercial implications for health tech vendors, investors, provider organizations, and management consultancies.

What you'll hear: breakdowns of what's moving in the health plan market, CMS regulatory shifts translated into go-to-market implications, earnings call analysis through a health plan buying lens, structural shifts changing who's buying what and why, and occasional conversations with operators, investors, and builders working on what we cover.

If you're making bets on the health plan market, this show is built for you.

Learn more about Upward Growth at: www.upwardgrowth.com

Subscribe to the newsletter at: upwardgrowth.substack.com

• No. of episodes: 3
• Latest episode: 2026-06-20
• Business Marketing

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