98: Handling Advertising with Mark Boulton

Advertising is a major business model for the web. Yet most ads arrive from a parallel universe, an industry of CPMs, ad units, and inflexible demands. As designers and developers, how can we best work with ads on the web? Mark Boulton joins Jen Simmons to explore.

Conversations with world experts on changing technologies and future of the web. The Web Ahead is your shortcut to keeping up. Hosted by Jen Simmons.

• No. of episodes: 117
• Latest episode: 2016-06-30
• Technology Education

Where can you listen?