Journal of Marketing
The JM Buzz
- No. of episodes
- 84
- Latest episode
- 2025-04-10
Where can you listen?
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.