The Different Manager
Steve Bookbinder & Michael McGowanSMBs (small and mid-sized businesses) with quality offerings often struggle to meet their potential, because building a sales organization becomes an eternal struggle. And that's because these businesses are victims of the default thinking of 80% of the B2B sales world, the 80% that doesn't make the number.
The Different Manager is the antidote to default thinking and practices in sales, through a combination of architecting and activating.
The program is for owners, founders, CEOs, sales managers, CFOs and commercial leadership in SMBs. It's a complete sales execution approach based on this reality: a B2B sales role is about making certain numbers by certain dates.
- No. of episodes: 24
- Latest episode: 2024-01-16
- Business Management
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