The Clienting Podcast

The Clienting Podcast

Grant Sanders

Imagine if clients could get inside the heads of creative people. And impact the creative process for the better. The Clienting Podcast gives anyone who hires creative people tips and insights gleaned from three decades of working in the creative services industry. We help clients understand the rules of creative engagement and give them the tools to strengthen their relationship with creative service firms and make the work better.

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Episodes

91. Is Advertising Dead?

91. Is Advertising Dead?

2024-05-01

I ran across an interesting discussion on the Fishbowl app this week prompted by the above question. The answer? Maybe it is. Maybe it’s changed. Maybe it’s just sleeping. Hmmm?

17:33
90. The SAND Studio Workshops

90. The SAND Studio Workshops

2024-04-18

This podcast is a cleverly packaged ad for a SAND studio consultative service: The SAND Studio Workshops. I promise I will only do these kinds of podcasts once every 90 episodes. Here’s the rundown of the workshops I offer. I’ve done a few of these and the reviews are glowing. Let’s talk about your needsContinue reading "90. The SAND Studio Workshops"

89. Presenting creative work

89. Presenting creative work

2024-04-03

It is not lost on creative people that sometimes a brilliant idea dies after we present it to you, dear client, and then you turn around and present it to your boss. Not pointing fingers, mind you. But the idea was doing fine until you took it to your management team and then, well, um,Continue reading "89. Presenting creative work"

26:17
88. The red flag episode

88. The red flag episode

2024-03-20

How do you know you’re in a relationship with a creative service form that might be having problems? These red flags are a good sign. It’s not fatal, but it is worth keeping an eye on.

22:34
87. The downsides of using AI for brands.

87. The downsides of using AI for brands.

2024-03-06

There are plenty of reasons to think AI is cool. There are plenty of reasons to think AI is a powerful weapon against everything we hold dear. Let’s chat about that, okay? (Even though I promised myself I’d never go there.)

17:55
86. On The Creative Act by Rick Rubin.

86. On The Creative Act by Rick Rubin.

2024-02-21

I recently gobbled up a book by Rick Rubin, the storied record producer and record label founder. The title, The Creative Act: A Way of Being. And this episode is a kind of book report — or at least the first part of one. I’ve pulled ten quotes from the book that have some bearingContinue reading "86. On The Creative Act by Rick Rubin."

24:08
85. Repeat: Super Bowl ads post-mortem.

85. Repeat: Super Bowl ads post-mortem.

2024-02-07

[Originally aired Feb 15, 2023] There was a time when you could expect to see a lot of great ads during the annual airing of the Superbowl. Now, not so much. This year’s ads were uniformly bad, or at least well-made but fatally flawed in some way. (I’m looking at you, Jesus) with a fewContinue reading "85. Repeat: Super Bowl ads post-mortem."

84. How to be a more creative client.

84. How to be a more creative client.

2024-01-24

Can someone who’s not particularly creative learn to become creative? Yes. It’s possible. Maybe not overnight. And maybe not in crazy-dramatic ways. However, I believe that creativity is something that anyone can build if they have the right attitude and the right approach. This podcast contains 11 things you can do — 11 tasks forContinue reading "84. How to be a more creative client."

27:04
83. The 2024 Outlook

83. The 2024 Outlook

2024-01-10

The year is young. Ripe with possibilities. The slate is clean. Pick your well-worn metaphor. Last month, I leaned on a friend to supply some predictions about the year to come. His name is Jeff Mard. Here’s his LinkedIn bio. He is a fractional Chief Growth Officer who has worked on both the agency andContinue reading "83. The 2024 Outlook"

26:23
82. Building Trust Points

82. Building Trust Points

2023-12-27

Trust points are perhaps the greatest currency a client-creative relationship can have. And it goes both ways. Clients need to build trust points with creative service folks so they can make special requests and get work done quickly. And creative folks need to build trust points to get better work and referrals. This episode talksContinue reading "82. Building Trust Points"

23:03

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