Tenacity with Sonia C.

Tenacity with Sonia C. Real Conversations for Founders Who Build Differently

This podcast cuts through the noise of entrepreneurship, revealing what it actually takes to lead, grow, and stay resilient while building a company.

Hosted by tech founder and industry leader Sonia Couto, the podcast goes beyond success stories to explore the decisions, pivots, failures, and breakthroughs that shape real businesses.

Each episode features founders, operators, and innovators who have:

Built companies from the ground upNavigated pivots, leadership challenges, and growth pressureRecovered from setbacks and rebuilt with clarity and disciplineLed teams through uncertainty with discipline and resilience

This podcast is for entrepreneurs who want to think sharper, lead better, and stay grounded through the realities of building something meaningful.

New episodes weekly on Spotify, Apple Podcasts, YouTube, and all major platforms.

• No. of episodes: 110
• Latest episode: 2025-12-11
• Business Entrepreneurship Management

Where can you listen?