Sonia Couto

Tenacity with Sonia C.

No. of episodes

128

Latest episode

2026-05-22

Where can you listen?

Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses.

Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear.

Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.