Roberta Townes

Shelf Talks

No. of episodes

166

Latest episode

2026-07-15

Where can you listen?

Shelf Talks is the podcast for female founders, CPG entrepreneurs, and product-based business owners who want to get their products into retail stores and build brands that thrive once they're on the shelf.

Hosted by Roberta Townes, a retail buyer with more than 15 years of experience discovering and launching products at national retailers, each weekly episode features honest conversations with female founders who have successfully landed on retail shelves. Together, they pull back the curtain on how they pitched buyers, built wholesale partnerships, scaled distribution, increased brand awareness, and overcame the challenges of growing a product-based business.

Whether you're preparing for your first retail pitch or looking to expand into more stores, you'll gain practical strategies for retail readiness, wholesale growth, buyer expectations, merchandising, and increasing sell-through once your product hits the shelf.

If you're ready to turn your product into a retail success story, you're in the right place.

New episodes drop every week. Subscribe to Shelf Talks and learn what it really takes to get your brand retail-ready and winning in stores.

Looking for even more retail guidance? Roberta's book, Shelf Talk: A Step by Step Guide to Getting Your Product in Retail Stores, is available on Amazon.