Helping Arizona Desert Agriculture Thrive
Robert Masson had an unusual path to Yuma, Arizona, and growers in the desert southwest are glad he made it.
After time in the U.S. Navy, as a researcher for a Midwest popcorn company and soybean breeding technician in North Carolina, Masson has been an agricultural extension agent for the University of Arizona in Yuma since 2019.
Masson works in several ways to help growers succeed, including contract field research with companies including ours, covering soil health, efficient nutrient uptake and water use efficiency.
He said occasional failure is an important part of putting maximum effort into research.
“Setbacks are essential,” Masson said. “That’s one thing that defines the American culture. … You get wiser after a failure. If you’re not failing, you should probably be dreaming a little bigger, as long as you can get the recovery.”
Redox Grows
Agriculture is the foundation of life. Keeping farmers productive translates into a more abundant, affordable food supply for all.Today’s farmers must navigate through an ever-changing and challenging landscape. Redox Grows takes a deep dive into key issues facing agriculture; providing solutions to ensure healthy soils, strong plants, a healthy environment and strong bottom line for growers. Located in Burley, Idaho, Redox Bio-Nutrients is an industry leader in products and technologies that build a strong foundation for growers across America and throughout the world.
- No. of episodes: 148
- Latest episode: 2025-12-10
- Education Science Natural Sciences
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