Phil White & Heidi Schoeneck

It Shouldn't Be This Hard

No. of episodes

10

Latest episode

2025-12-04

Where can you listen?

The podcast that dives deep into the messy, meaningful work of responsible business and conscious leadership. Learn more at: grounded.world/itshouldntbethishard.

Hosted by Phil White and Heidi Schoeneck, co-founders of Grounded – and joined by Gaia, their brilliantly provocative AI sidekick – this show explores what it really takes to drive change from the inside out.

Are you a founder or social entrepreneur who’s gone all-in to challenge the status quo? Maybe with a few scars and stories to show for it? Or maybe you’re a marketing, brand, sustainability, or CSR leader at a big-name company trying to close the gap between good intentions and real impact, and finding it harder than it should be.

Perhaps you're a thought leader, expert, or author with powerful lived experience to share. Whoever you are, if you're grappling with how to do the right thing (and do things right), you're in the right place. We bring you candid conversations, bold ideas, and practical insights from people who are walking the talk (or trying their damnedest).

And hey – if that sounds like you, Phil and Heidi would love to have you on the show. You can apply to be a guest at [email protected].

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