The startups that become icons have one thing in common. They believe in brand.
This is a podcast that explores the massive and often misunderstood role that brand plays in transforming B2B startups into unforgettable household names. I will share my firsthand experience building a brand from scratch at Island, and interview brand, design, and marketing experts from the world of B2B tech to discuss all things brand.
There are 7 episodes avaiable of Believe in Brand.
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The first episode of Believe in Brand that we have available was released 3 September 2024.
Believe in Brand is produced and created by Ari Yablok.
