Authentic Ad Matters

Hosted by journalist and media expert Steve Hemsley, DV’s Authentic Ad Matters podcast, covers the latest trends in digital advertising, a sector that continues to evolve. As someone who has covered the advertising and media/marketing sectors for more than a quarter of a century, Steve says that the speed of change has never been as fast as it is now. This means advertisers need to be on the ball when it comes to awareness of how the industry is evolving and how these changes affect them, consumers and their brands, partners and businesses. The rapid advances in technology and the impact this has had on consumer perception and behavior, as well as regulation, can seem daunting to advertisers. These podcasts aim to educate everyone in the sector by building their knowledge and understanding through fascinating insights from some of the most respected experts in the industry. The varied topics covered over each episode are like a masterclass for listeners on how to react to what is happening in the industry right now — and what will happen over the next several months and years to come.

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• Business Technology Marketing

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