The story behind Dutch Bros Coffee’s quiet yet impressive growth

Dutch Bros Coffee has quietly been one of the strongest growth chains in the U.S.

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Joth Ricci, president of the 400-unit chain, to discuss its growth strategies, response to the pandemic, and its future.

“A Deeper Dive” is a weekly podcast from Restaurant Business dedicated to going in-depth on the most pressing challenges and opportunities restaurant operators face today. Each Wednesday, our audience will hear from restaurant industry leaders – from Chipotle to Pincho Factory and Firehouse Subs to McDonald’s. Host Jonathan Maze deep dives into hot topics, from delivery to discounting and marketing to menu, giving operators the latest information and solutions to drive their businesses.

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Restaurant Business: https://www.restaurantbusinessonlin

• No. of episodes: 403
• Latest episode: 2026-04-15
• Business

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